One of the fastest growing associate company’s of the MeTL Group, Zefona Cellines is one of the leading super dealers of Vodacom (T) Ltd, which is reputed to be the best mobile service provider in Tanzania.
Vodacom is a joint venture between Vodacom South Africa and Vodafone UK, who retains a majority shareholding.
Zefona’s growth rate is an average of 20% each year and constitutes a significant 25% of Vodacom’s total sales for new connections, airtime, phones, etc.
Zefona’s success is attributed to its established distribution network throughout the country and its respected market reputation amongst its sub-dealers.
Vodacom Tanzania does not foresee difficulties for super dealers to achieve a 30-40% growth over the next few years, as mobile communication through mobile telephony, mobile internet and sms, becomes more and more essential to stay in touch.