METL acquired National Bicycles Company Ltd (NABICO) in 2003 in technical collaboration with Avon Cycles Limited of India. METL’s wide distribution network, combined with the technical know-how of one of India’s leading bicycle manufacturers has yielded dramatic results within just a year. Sales have gone up to more than 5,000 bicycles per month from a mere 200 to 300 before acquisition.

NABICO’s simple strategy is to supply quality bicycles at competitive prices to the people of Tanzania and neighbouring African countries.

Modern production practices combined with economical procurement of inputs have made the NABICO bicycles very competitive. The company is in the process of introducing new models including children’s bicycles, ladies’ bicycles, sports bicycles and electrically driven bicycles. Major emphasis is also being put on production of heavy duty bicycles, which are specially suited for carrying heavy loads in rural areas.